Résumé
Last year student at ESMOD - Bachelor in Fashion Business, Marketing Strategy & Fashion Communication Manager, I am passionate about the fashion and luxury industries, where I aspire to build my career. This program develops a dual expertise in creativity and business, with strong skills in marketing strategy, fashion & luxury communication, merchandising, project management, and trend analysis. It strengthens my ability to design, structure, and implement innovative projects while mastering the codes and high standards of the industry. Throughout my journey, I have gained valuable professional experience. At IKKS Group, I enhanced my skills in China–UK import/export, developed strategic partnerships, and optimized international logistics. At Maison Sarah Lavoine, I refined my expertise in customer service, merchandising, and creating unique in-store atmospheres.
Expériences professionnelles
Développement commercial
IKKS GROUP , Paris
De Février 2025 à Juillet 2025
Wholesale (B2B) Missions:
- Contributed to the commercial development of the wholesale network in France and abroad.
- Managed and updated client databases, including prospects and existing partners.
- Prepared sales materials for meetings and trade shows.
- Monitored orders and coordinated with logistics and sales administration teams.
- Analyzed commercial performance of multi-brand partners.
Retail Missions:
- Contributed to optimizing the performance of several retail locations: Le Bon Marché (Paris), Printemps Caen, and Manor Geneva.
- Conducted weekly KPI analyses (turnover, conversion rate, average basket size, etc.) and provided corrective action recommendations.
- Collaborated with field teams on merchandising, promotional operations, and customer experience.
- Conducted competitive benchmarks to identify best retail practices in the industry.
Stagiaire
IKKS GROUP , Paris
De Mai 2023 à Juillet 2023
As an Import-Export intern at IKKS Group, I honed my skills in the in-depth analysis of the Chinese and British ready-to-wear markets. My responsibilities included identifying growth opportunities, evaluating customer segments, and providing recommendations to strengthen IKKS's presence in these strategic markets.
I maintained regular communication with suppliers in China, ensuring efficient logistics flows and fostering smooth business relationships. My role also involved creating and developing partnerships with key industry players in the UK, contributing to the brand's expansion.
The rigorous management of import/export procedures, tracking shipments, and resolving logistical issues were at the core of my efforts to ensure smooth international operations.
Additionally, I supported the wholesale department, assisting in the setup of showrooms, presenting collections, and actively contributing to seminars showcasing new collections.
My versatile role also involved assisting during commercial negotiations, facilitating the establishment of advantageous agreements with Chinese and British partners to drive IKKS's business growth.
This enriching experience allowed me to develop key skills in international trade, enhance my negotiation and logistics abilities, and significantly contribute to IKKS's expansion strategy in the Chinese and British markets.
Stagiaire
MAISON SARAH LAVOINE , Paris
De Janvier 2018 à Janvier 2018
Warmly welcoming customers and offering personalized advice, I strengthened my communication and customer service skills at Maison Sarah Lavoine. My active involvement in sales allowed me to highlight products and collections, adopting a client-centered approach focused on each customer's specific needs. I fostered lasting relationships with our clientele, thereby promoting customer loyalty and satisfaction. By contributing to product displays, I participated in creating unique atmospheres, enhancing the visual appeal and aesthetic coherence of the retail space.
Parcours officiels
Langues
Anglais - Courant
Français - Langue maternelle
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