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Alice Bouleau, partner and head of the creative practice at Sterling International, is leaving the executive search firm to launch a new talent agency dedicated to representing creative directors.

With her venture The Arrow, Bouleau plans to support creative directors, studio directors and category specialists like head designers for jewellery, shoes, bags and knitwear, helping them navigate a particularly opaque segment of fashion’s job market.

An initial cohort of clients includes Paul Andrew, Collina Strada founder Hillary Taymour, Laurie Arbellot, Louis Gabriel Nouchi, Lutz Huelle and Serge Ruffieux.

Bouleau plans to help the designers broker collaborations, find consulting opportunities and — eventually, hopefully — sign creative directorships at major houses.

Most creative talents rely heavily on headhunters to support them in their job search. But headhunters are paid by, and ultimately loyal to, the brands that mandate them. “Talents feel they have no one on their side,” Bouleau said.

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