Around the Exhibition Worth. Inventing Haute Couture: Beer Fashion House
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Making a Name with French and International Clients: The Example of the Beer Fashion House
By Mathilde Héliot, fashion historian.
This conference analyzes the renown of the Beer fashion house through the communication methods of the time and the international events of the era: awards received at World Expositions, the presence of the Beer fashion house in women's press, celebrities dressed in Beer... Promotional methods that are partly found in today's marketing campaigns.
In the auditorium, free access within the limit of available seats. The conference starts at 12:30 PM, doors open at 12:00 PM.
Meetings
Released on:
PARIS / PANTIN, VIE ETUDIANTE, ESMOD PRO
Personnel ESMOD